EVERY BUSINESS NEEDS TO BE
A MEDIA BUSINESS
Online video was once considered an afterthought in most advertising campaigns, however, over the past two years, we have witnessed a tremendous shift within digital marketing from desktop to mobile. Cisco recently stated in The Guardian, that in 2017, video accounted for 69% of all consumer internet traffic. One in three Britons view at least one online video per week, which is 20 million people in the UK alone. Advertisers have increased investment in video advertising by 114% - an 85% increase from just two years ago and according to Forbes, a Cowen and Company study indicated that mobile video ad spend will reach $8.6 billion by 2018. In addition to this, 76% of marketers polled stated they would be increasing their use of YouTube and video marketing. Given this rapid growth, and video's projected climb, advertisers should be including a well thought-out video strategy in their marketing plans which defines metrics for success. Video is an integral part of the marketing mix now; it's easy to share, easy to use, has the potential to go viral, ideal for mobile marketing, and engages users immediately. In fact, seven out of ten people view brands in a more positive light after watching a video. As for mobile, marketers who have invested wisely in the medium will reap the rewards, as 41% of video play share happens via mobile.
WE WORK HARD TO MAKE YOU LOOK GREAT ONLINE
There's More To your Online Business Profile Than Meets The Eye
If you’re just getting started or determined to expand on your current business success, you’ve come to the right place. Especially if you’re looking for Online Business Development that includes:
• A dynamic website that generates long-term sales and builds a loyal following
• Step-by-step action plans to become the go-to authority in your industry
• A fast, highly-talented team of experts in strategy, design and marketing
• Expert video marketing with exceptional results for you
Imagine you had a clone of yourself... making sales... while you are doing other stuff, that's exactly what video marketing can help do with your business - James Lavers
We love being at the forefront of online business solutions and the biggest growth area has been the leap to online video marketing, that's where we come in. Upscale Marketing can create stunning, campaigns to accelerate the future of your brand.