BELOW WE HIGHLIGHT
SOME OF OUR RECENT PROJECTS
AND THEIR BRIEF TO US
VOUCHER BOOKLET CREATION AND DISTRIBUTION
Cavan Chamber of Commerce
Their brief to us was to come up with a voucher booklet that would include the local businesses and local offers to enhance the concept of shopping local. Upscale Marketing sold the advertising space on behalf of the Cavan Chamber of Commerce, designed the ads, published the booklet and distributed the final product. It was a big success and was well received by all.
We decided to focus our attention on working with the local businesses and helping them come up with an attractive offer for the booklet. We used other chambers experiences and other countries voucher booklets within other industries..
WEBSITE VIDEO SHOOT
Washingbay Mattress Craft
Their brief to us was to come up with an introductory video for the homepage of their new website without it becoming too longwinded. Given the complexities of filming in the factory environment we were to work around the daily production schedule while observing all the health and safety regulation.
We decided to focus our attention on the key areas of the manufacturing process and keep the video to around 15 seconds. Given the need for discretion around company warehouse logistics we focused our cameras on the machinery in a artistic way to highlight the craftsmanship without the need to stop the daily productivity usually associated with video shoots. The client was very happy with the end result as it came in under budget and on time.
FACEBOOK VIDEO SHOOT
Their brief to me was to come up with something a “little different” but to include their staff and customers. It was to be upbeat and light hearted and shareable on their social platforms while observing their branding and key areas, keeping it brief too. The client was very happy with the end result and came in on budget and on time and lead to another one being fleshed out and completed.
VIDEO SHOOT FOR RE-PURPOSING
The brief was to get some nice drone footage for future use and to show off the different areas of the hotel such as the lodges by the lake and the gym and pool. Working with their in-house marketing team we were able to create 4k drone footage and a series of videos for use in their ad campaigns.
FACEBOOK VIDEO FOR MOTHER'S DAY
Shuphoric Shoes & Accessories
Our brief was to create a promotional video to reflect the Shuphoric's core values as a Women's Shoe Retailer and make a splash online in the wider marketplace. One of their core values is to foster and promote a genuine mother - daughter relationship. In the run up to Mothers Day they wanted to highlight this in some sort of facebook video that they could share with their customers without any hard sell product promotion.
We decided to create some questions around Mums, love, Mothers Day and their shoe collection. We invited the children of some of our customers and have them give their thoughts on video. Given the shop is always open and kids are so easily distracted we used a green screen in our offices and filmed all there adding the shop background in post. Thus sound quality and attention to detail could be conserved. This popular video style has been implemented successfully by the likes of BuzzFeed and other brands. So we considered that this type of video had never been made with Fermanagh Kids. It was very well received on facebook and Shuphoric Staff were over the moon with the results. They saw an increase in footfall compared to last year and many customers mentioned the video.
Fermanagh and Omagh District Council gave us the task of producing video guides for the Arts and Heritage Venues within their remit.
The video guides we produced were for the Omagh Leisure Complex and the Fermanagh Lakeland Forum.
The aim for the videos of the two leisure centres were to record areas that are important for people with disabilities in the using the video. The video's produced incorporated footage of all the areas of interest as stated by the council and lasted approximately 2/3 minutes each. The guidance videos we produce also included voice over and subtitles and are being used on the Council websites and social media pages.
ANIMATED INFOGRAPHIC AND PRODUCT VIDEO SHOOT FOR TRADE SHOW
The client's brief was to come up with an 8 step explanatory infographic for bed retailers to understand Restwell's uniqueness in the mattress marketplace.